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The Lighthouse Sales Group is an outsourced Sales and Marketing company focused on the start up technology marketplace. Our value proposition is that we deliver deep executive sales and marketing expertise in the start-up technology sector with a proven sales methodology for effective initial customer acquisition while at the same time, positioning for long term company success. We have a proven track record in start-up operations and understand the interrelationships and differences between Product Development, Market Types and Customer Acquisition. Sales and Marketing Outsourcing can deliver powerful immediate benefits to an emerging technology company by delivering proven performance and a sales force strategy that incorporates all elements of early stage customer acquisition Often times we are asked what separates technology sales for an emerging company and that of a mainstream company? Summing the answer up into one word would be “proof”. In an emerging environment a company strives to prove that the solution is capable of handling a customer’s needs, that the company is viable, that the solution has a compelling and relevant Value Proposition and that the solution is a “have to have” versus a “nice to have”. Trying to prove these key market factors while closing business is often times a tricky balancing act. Experience and a proven unique sales and marketing strategy is key from telemarketing through closure.
Market Type
It has been our experience that Market Type has an extremely powerful effect on sales strategy and execution, which can include a new product in an existing market, a new product in a new market, a new low-cost product in an existing market, etc. The table below points out the factors that vary between market types:
Market Type Effect – “The Four Steps to the Epiphany © by Steven Blank” |
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