“Sales and Telemarketing outsourcing was very attractive to us because we could get top sales and telemarketing talent, with proven sales, sales management and lead generation methodologies, for a fraction of the cost of what it would have been to hire our own people.”
- James O’Leonard, CEO
PEAK 15 Systems

“Technology companies, especially start-up technology companies, are looking for a more creative way to compensate sales and telemarketing reps as well as senior management.”
- Jeff Lynch
The Lighthouse Sales
Group’s President

Lighthouse Sales Group Announces
Partnership with PEAK 15 Systems for
Outsourced Sales and Telemarketing

June 2009 - PEAK 15 Systems, Inc. has entered into a multi-year agreement with The Lighthouse Sales Group (LHSG) for outsourced Sales and Telemarketing services. As part of the Agreement, LHSG will manage and provide all outbound lead generation activities, telemarketing functions, and sales functions from lead qualification to deal closure. The partnership between PEAK 15 Systems and LHSG will enable PEAK 15 key personnel to focus on product direction, product development, customer support, and the company’s strategic relationship with Microsoft. LHSG will focus on creating the outbound lead generation strategy, sales process definition, executing outbound lead generation and telemarketing as well as handling all PEAK 15 prospective clients through to closure.

“Sales and Telemarketing outsourcing was very attractive to us because we could get top sales and telemarketing talent, with proven sales, sales management and lead generation methodologies, for a fraction of the cost of what it would have been to hire our own people” said James O’Leonard, CEO PEAK 15 Systems. Looking to step up the sales and telemarketing efforts, PEAK 15 Systems wanted to move from responding to inbound leads via the internet, to taking control of their pipeline and driving the lead generation process more proactively. Mr. O’Leonard also states “The Lighthouse Sales Group proved to me that they had the right experience and methodology for not only selling our solutions, but equally important, building our overall pipeline”.

In addition to providing proven sales performance, management experience and telemarketing expertise, at a fraction of the cost, LHSG has a very unique financial model. The Lighthouse Sales Group compensation relies heavily on a “pay for performance” model moving a large % of fixed costs to variable. “Technology companies, especially start-up technology companies, are looking for a more creative way to compensate sales and telemarketing reps as well as senior management” says The Lighthouse Sales Group’s President, Jeff Lynch. Lynch also adds, “Tech companies can no longer afford to pay large fixed costs (salaries) for sales, telemarketing and senior management without the performance to go along with it”. The LHSG sales program focuses its compensation with heavy emphasis on commission as compared to base salary. Also offered is a unique stand alone telemarketing program.

PEAK 15 Systems, Inc. (www.peak15systems.com) provides tour operators with integrated trip planning, marketing, booking/reservations, operations and accounting automation as an easy-to-use and affordable online service. Its market leading tour operator software service is used by small and large operators of all types to save time, increase sales and improve decision making.

Contact: Jeff Lynch - The Lighthouse Sales Group - 760-696-3829
www.lighthousesales.com