Telemarketing Outsourcing Services, Telemarketing, Sales Telemarketing, Telemarketing Company, Telemarketing Outsourcing, Telemarketing Services ☼ Lighthouse Sales Group

TELEMARKETING

Outbound telemarketing is a critical component to the sales success of any emerging technology company as it typically is the primary vehicle for demand creation. At The Lighthouse Sales Group, we link the Telemarketing process to the Value Sales Methodology and the existing Marketing messaging, segmentation, account targeting, and approach. The output of this coordinated approach is a Telemarketing Toolset that incorporates prospect specific financial and strategy data into a refined, differentiated value proposition, delivered to the target customer base.

Our Telemarketing representatives are highly trained in how to position emerging technologies to prospective customers. We invest considerable time in training our representatives on how to engage senior level management within your target market.

By incorporating our Telemarketing Toolset with regularly scheduled, focused and targeted campaigns, we ensure the highest level of prospect reach, response and conversion.

The Telemarketing Service includes the following:

Dedicated
Telemarketing
Professional
Target Market
Database
Creation
Target
Market
Segmentation
Outbound
Campaign
Management
Coordination
with Sales
Methodology
Advanced
Telemarketing
Toolset
Performance
Tracking

DEDICATED TELEMARKETING PROFESSIONAL

Every client that utilizes The Lighthouse Sales Group Telemarketing Services receives a dedicated telemarketing professional who is responsible for all outbound campaigns, target market definition and segmentation, campaign lead management, cold suspect monitoring and handoff of warm leads to sales.

TARGET MARKET DATABASE CREATION

Telemarketing Lead Generation starts with the development of a target market database. The Lighthouse Sales Group Telemarketing representative will work closely with Sales and Marketing to define the size of the database as well as the segments of the target market and profile of the ideal prospect for you firm. Creative tools are used to build the initial database as well as the continued expansion and refinement of the ongoing database.

TARGET MARKET SEGMENTATION

Not all companies are a prospect for your product or services. A key role in a successful Telemarketing Outsource Program is to define the proper segments of your target market that require specialized messaging, tailored approaches and possibly alternative decision makers.

OUTBOUND CAMPAIGN MANAGEMENT

Once the target market database is built and segmented, campaigns are launched within a proven methodology of driving initial sales activity as well as overall pipeline health and growth. The Lighthouse Sales Group Telemarketing rep and Management work with you the client to define a campaign strategy that coincides with key product, sales and marketing events to ensure message relevancy and consistency.

COORDINATION WITH SALES METHODOLOGY

whether it’s the Lighthouse Sales Group Outsourced Sales Team of your own sales team, it is imperative to link the sales process with the telemarketing messaging. At The Lighthouse Sales Group we ensure that lead transition is smooth and transparent to your clients which facilitates a more efficient overall sales process.

ADVANCED TELEMARKETING TOOLSET

The Lighthouse Sales Group employs the latest technology for creating, launching, tracking and managing Telemarketing campaigns and lead generation activities. Going far beyond traditional CRM tools, The Lighthouse Sales Group will deploy technology that ensure the widest and most effective reach possible for prospective clients.

PERFORMANCE TRACKING

Key to the Lighthouse Sales Group’s Outsourced Telemarketing Service is performance tracking whereby all key activities are monitored and reported on a daily, weekly, and monthly basis. The Lighthouse Sales Group goes far beyond the traditional outsourced telemarketing metrics of basic “lead tracking” and provides complete visibility into the entire pipeline, all outbound activities, client responses, and the measurement of overall pipeline health and growth.